The fitting room that stands up for neighbourhood shops.
Emelva was born from a simple conviction: the e-commerce giants shouldn't be the only ones to offer virtual try-on. Independent shops deserve it more than anyone.
It all started with a missing size.
One Saturday afternoon, in a ready-to-wear shop: the perfect dress, but not the right size on the rack. The shopper leaves, the owner jots her name on a sticky note… and the sale is lost. This scene replays every day in thousands of shops, while the big platforms retain their customers with multi-million-euro virtual fitting rooms.
We wanted to flip that: give independents the same weapon, without the complexity. One photo of the shopper, just one, and the whole collection tries itself on her silhouette, from her sofa. No app to install, no stock to enter, no e-commerce site to maintain.
With a deliberate stance: Emelva sells nothing online. The try-on creates desire, the sale closes in the shop, face to face with the owner, where advice and connection make the difference. Technology brings shoppers back to the door, never the other way around.
Three commitments, non-negotiable.
They're written in our terms, not just on this page.
A shopper's photo is never shared, never reused, never visible to the shop. She can delete everything at any time, in two taps.
No chains, no marketplaces, no cross-advertising. Each shop keeps its own customer list, and the directory only lists independents.
Silhouettes, customer lists and try-ons stay on French servers, GDPR-compliant. Exportable and deletable on request.
Want to be part of it?
Shoppers and owners alike — the adventure starts at a shop door.